Aspire Point is on Stratford High Street, near Queen Elizabeth Olympic Park. The new building has been designed by MJP Architects for Alumno Developments who specialise in student accommodation. The 26 storey tower contains 445 student rooms, for Queen Mary University of London. The base expands to fill the site area, providing space for complementary uses with wider community benefits; two floors of artists’ studios, for Space Studios, and a café.
Alumno commissioned Kelly to develop an abstract colour scheme and composition around the structural columns on the first and second floors of the building. The columns are within the reception and student social areas of the building. The work responded to the given architecture and extended onto the walls and ceiling through the use of applied colour. It also introduced Ben’s signature black and yellow stripes as a reference to the Haçienda nightclub and reinforced the notion of vibrant social spaces.